The software that helps equestrian businesses digitally manage their entire organisation

“equicty” is the brand under which prosperous equestrian businesses seek digital management solutions to operate their entire organisation. Equicty is dedicated to provide smarter tools to the horse industry through a selection of software solutions for every equestrian title.

Proven by Knowledge

Equicty is brought to you by a handful of IT specialists and equine scientists with a huge passion for horses. We combine over 45 years of experience in international technology business and have over 50 years of combined expertise in the horse industry.

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Powered by Horses

Our work is established on a consequential understanding of both horse and human’s needs. Our solutions are developed to bring your team, your riding community and horses together so you can manage their individual needs and connect them together.

OUR FOUNDERS & TEAM

equicty is committed to bring easy to use tools to the horse industry in order to continuously improve their business, health & performances of their horses.

Bram

Founder & CEO

Samir Brahimi

Samir

Co-Owner & COO

Julie
Julie
 

Sales Manager

Tomasz
Tomasz
 

Java Developer

Piotrek
Piotr
 

Mobile Developer

Przemek
Przemek
 

Devops

Kuba
Kuba
 

Java Developer

Iza
Iza
 

Java Developer

Loranne
Loranne
 

Sales equclub

Rachel
Rachel
 

Marketing & Customer Success

Eline
Eline
 

Project Leader

Our Journey

2008
Awareness
At this time the challenges of traditional horse management practices were identified as inefficient by experience on the site.
2008
2014
Launch equicty
Founded by Bram Balcaen
2014
2015
Management team expands
In November equicty officially expanded co-founder team with Samir Brahimi & Kristof Goeminne making equicty a private limited company.
2015
2016
First Sales
Start-up of sales with First version of equicty being presented. Accepted by imec.istart, which helps tech entrepreneurs with the launch of their start-up.
2016
2017
Innovative milestones
Commercial launch of ‘equstable’ for iOS & Android mobile applications.
Lauch of pilot project with Studbook Zangersheide on the Foal Registration App automating the Foal registration process
2017
2018
Time to scale
Finalised first seed round and secured our funding needed to scale our operations.
Transition to limited liability public company
2018
2019
20.000 Horses reached
Granted project ‘Hoof-MATE’ working with tech leaders to develop a disruptive horse wearable.
Reached 20,000 horses added to the system for management

Launch of our Club Management software - Equclub
2019
2020
Global expansion
Customers in 30 countries - 4k active users.
2 Million health & training activities planned by our customers.
2020