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Privacy & Cookies

This page was last modified on 4 June 2018.

1    Privacy Statement
1.1  General

To protect your privacy, we endeavour to comply at all times with current Belgian
and European legislation on the protection of privacy.
With this Privacy Statement,
we, Equicty NV, Oude Wervikstraat 48, B-8980 Beselare, Belgium (“Equicty”) wish to
inform you about how we collect and process personal data.
This Privacy Statement
applies, among other things, to our (i) website (the “website”), (ii) mobile application
(the “app”) and (iii) platform (the “platform”).
By creating a (demo) account on the website, you accept our Privacy Statement.

Please read this Privacy Statement in conjunction with Equicty’s Cookie Policy (see

1.2 Type of personal data and method of collection
Below is an overview of the personal data that we process:
§ Surname
§ First name
§ Gender
§ Email address
§ Telephone number (fixed/mobile)
§ VAT number (for quotations)
§ Username
§ Password
§ Communication with Equicty
We collect your personal data when you use the Equicty website and services via
the platform and/or the app. In addition, we process information such as (i) which
parts of the website, app and platform you visit, (ii) which browsers you use, and (iii)
your IP address. This data enables us to compile statistics about the use of our
services. We may also obtain personal data via third parties (e.g. commercial
partners) or via third party posts or chatbox messages on our social media channels
(Facebook, Instagram, LinkedIn, etc.).

1.3 Use of persona data
Equicty uses your personal data (i) to provide you with products and/or services (via
app, website and platform) (ii) to contact you for customer management purposes,
(iii) to keep you up to date with our products and activities, (iv) for marketing and
statistical purposes and (iv) for content analysis purposes with a view to improving
our product and service offering.
If you choose not to share certain data with us, we may not be able to deliver the
products and/or services you requested and therefore be unable to fulfil the
proposed agreement with you.

1.4 Disclosure of personal data to third parties
Equicty will not disclose your personal data to third parties unless (i) we have your
consent, or (ii) this is strictly necessary to provide or optimise our services (such as, for
example, maintenance works, processing of payments, database management).
We endeavour to work with third parties that maintain a level of security and
confidentiality of your personal data that is consistent with the provisions of our
Privacy Statement.
In addition, Equicty may have to disclose your personal data to competent
authorities when required to do so under law or by judicial procedure, or to
safeguard and protect Equicty’s rights and interests.

1.5 Storage of personal data
Personal data will not be retained for longer than is necessary for the purposes for
which they are processed and for compliance with our legal obligations.
During processing, your personal data may be stored in the following locations:
§ Website builder
§ CRM system
§ Mailing systems
§ Chat platform
§ Mailbox system
The IT and cloud infrastructure used by Equicty for the storage of your personal data
is located within the EU.

1.6 Your privacy rights
In accordance with the applicable privacy legislation, you have the right at any time
to request access to, rectification or erasure of your personal data, to object to, or
restrict, the purposes for which your personal data is processed on certain grounds.
You may also, at any time, request an (electronic) copy of your data and ask us to
transfer your data to another controller. If we have asked for your consent to use
your data for a particular purpose, you may withdraw that consent at any time.
If you wish to exercise any of these rights or have any questions about this Privacy
Statement, you can contact us via privacy@equicty.com or at the abovementioned postal address. You may be required to provide proof of identity in that
Any complaints about this Privacy Statement may also be submitted to the Privacy

1.7 Measures to protect personal data
Equicty takes appropriate technical and organisational security
measures to protect personal data from misuse, loss, unauthorised access and other
unwanted processing. Although these measures conform to the applicable security
standards, Equicty can never guarantee a perfect level of security, for example,
when transmitting data over the internet. Moreover, as a user you are yourself
responsible for the security of your data: ensure adequate security of your own IT
infrastructure and never disclose data relating e.g. to your (demo) account to third

1.8 Third party websites
Equicty’s website may contain hyperlinks to third party websites. Please be aware
that Equicty is not responsible for the privacy policy or practices of those third party

1.9 Privacy Statement Update
To ensure you have the latest version of this Privacy Statement, we encourage you to
check this page at regular intervals.
This page was last modified on 4 June 2018

2 Cookie Policy
What are cookies and how do they work?
Equicty uses cookies or similar techniques, which enable us to collect technical
information about your visit to, and use of, our website. We do this to improve the
management of our website and to optimise the services we provide to you and to
enhance your user experience when you revisit the website. Cookies are small text
files stored on the hard drive of your device to allow us to identify your device when
you use the website (e.g. login data, language settings, etc.). You may block and/or
disable the use of cookies through your internet browser settings (see below).
However, you may then not be able to use certain functions of our website.

2.1 What types of cookies do we use?
Equicty uses the following cookies for the website/platform:
Strictly necessary cookies: these cookies are required for the proper functioning of
the website/platform.
§ Functional cookies: these cookies are used to save your preferences and to
enhance the functionality of the website and the platform.
§ Performance analysis cookies: these cookies are used to enhance the
performance of the website and the platform. They are essential for a better
user experience. Equicty uses Google Analytics, a web analysis service
provided by Google Inc. Google Analytics that helps us analyse the use of
cookies. This allows us to gain a better insight into the behaviour of our users,
which is essential for the functioning and the improvement of the
§ Third party cookies: Equicty uses social media to communicate with the
public. Channels we use include Facebook, Instagram and LinkedIn. These
channels may also use cookies. The use of certain of those cookies may
require your consent. However, Equicty has no control over these cookies. For
further information about cookies, please read the cookie policy of the
relevant media.

2.2 How to disable cookies
You can reject or manage the installation of cookies through your browser settings.
You can also, at any time, remove previously installed cookies from your computer or
mobile device. The way to disable cookies on the most commonly used browsers
can be found at the following website.
Details on each browser type (e.g. Internet Explorer, Mozilla Firefox, Chrome, Safari,
etc.) can also be found on the cookie policy pages of the browser websites.

2.3 Cookie Policy Update
To ensure you have the latest version of this Cookie Policy, we encourage you to
check this page at regular intervals.

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